My story

A failure and a rebuild.

Before. Running on empty.

The grind.

For more than 20 years I built a career in creative media. Brands for Fortune 500 companies, TV and digital ads that ran in more than 40 countries, a Gold Lion at Cannes. From the outside it looked like winning. On the inside I believed the lie most founders believe: skip the workout, skip the real meal, just work harder and you will get ahead.

Brandon and his wife on a beach with sailboats, years before the change

Brandon at the beach, heavier, in a cap and green board shorts

The breakdown.

It caught up with me. I was living on adrenaline and then crashing. A nervous system stress test at my chiropractor scored me past red, in the deepest zone on the chart, right on the edge. I passed out in public. My doctor told me I was borderline prediabetic. Anxiety, hormones out of balance, no energy left. The worst part was not the numbers. It was struggling to do simple things, like take my wife out or get my kids to piano practice.

The turning point.

I took a sabbatical and rebuilt everything. Not a diet. Not a hack. A rhythm. I needed a way of living that did not just take energy from me, but gave it back, and grew me while I built.

Brandon training in his garage gym, mirror check

The work, one day at a time.

After. Same man, new rhythm.

The rebuild.

We built it around the 7 F's: faith, family, fitness, finance, friends, fun and future, in that order of priority. The same framework my wife and I teach our five boys. Every product on this site comes from one of those seven.

Today, with my boys.

Today.

I am 42. I founded Reachific, a software platform that runs the marketing and operations for service businesses, and Loyal Valor, the company behind it. I have been married for 20 years. My wife and I serve in our local church as premarital and marriage counselors, lead the baptism team and speak, and have done it for almost a decade. And I am in the best shape of my life, naturally, with no peptides and no shortcuts.

Why I teach this.

People keep asking how I do it all. The honest answer is systems. So I am packaging the systems I actually use, one area of life at a time.

See the 7 F's Start the 60 Day Lean Cut

Looking to hire me for consulting? Visit brandonoconnell.com.