THE HARD WAY
Trade the rest of your life for the work.
- Your health, your family, your faith, your friendships and your fun all get put on hold.
- You tell yourself it is just for now. It never is.
- It does not work, and it is not sustainable.
FOUNDER BRANDON
Build your dreams without burning down your life.
Most people learn the hard way. They sacrifice some areas of life to get ahead in another, and it does not work. There is a better way: be intentional and organized in all 7 areas of your life, one season at a time.
20+ YEARS OF AWARD WINNING WORK
- Fortune 500 brands
- The world's largest ad agencies
- Aired in 40+ countries
- Multiple Super Bowls
- TV networks and film studios
- Founder of a software company and a digital agency
THERE IS A BETTER WAY
You do not have to sacrifice your life to build something great.
The hard way is not sustainable. The better way is not perfect balance every week. It is seasons.
THE BETTER WAY
Intentional in all 7 F's.
- Put intention into every area of life: faith, family, fitness, finance, friends, fun and future.
- That is what brings real fulfillment and growth you can sustain.
- Some seasons you blitz one area, like fitness. That is fine, as long as no area gets abandoned.
- Life is not a sprint. Build a system you can run for the long haul.
THE SECRET SAUCE
The big brands taught me systems. Life taught me the rest.
For more than 20 years I created award winning work for Fortune 500 companies, the largest ad agencies in the world, TV networks and film studios. My work has aired in over 40 countries, including multiple Super Bowls. Here is what I saw: the biggest players win because they run on systems, and most people are too busy surviving to build any. So I built my own. Today we run a software company, Reachific, and a digital agency, giving everyday businesses the systems the big brands use. What lets me do all of that and still show up for my faith, my family and my health is the 7 F's.
THE CRUCIBLE
I learned it the hard way too.
In my 30s I passed out in public, and my doctor told me I was borderline prediabetic. Then COVID hit, with failures and financial struggles that hit the business hard. Out of that fire came the 7 F's: a way to make every area of life work together instead of against each other.
- Married 20 years
- Dad of five boys
- 42 and in the best shape of my life, naturally
- Nearly a decade serving in our local church with my wife
- Composer and producer
THE 7 F'S
A whole life needs health in every part of it
We are mind, body, soul and spirit. These are the seven areas I build my life around, in this order. Tap a pillar to see what it means and what I have done in it.
WHO IT IS FOR
For people who want more than one kind of success.
You have an entrepreneurial spirit. You want independence, and you want more than one thing going right in your life. But success that lasts takes intention in every area. The 7 F's give you a clear pathway to grow and transform in each one.
If one of these has been paying the bill, start there:
- Health that slips while the work grows.
- Family that gets what is left over.
- Faith that gets pushed to someday.
- Friendships and fun that quietly disappear.
START WITH ONE F
Start where you are lacking.
Pick the F that needs you most this season. Each one has its own path into the members area.
01
$27
The Field Guide
The starting point in every F. Read it in one sitting and use it this week.
02
$47
The Kit
The Field Guide plus the tools to go deeper in that same F.
03
All 7
The 7F Library
All 7 Kits with their Field Guides, offered right after your first order.
FREE
The Weekly Reset
Not sure where you are lacking? Start here. The one page rhythm I use every Sunday to plan the week across all 7 F's.
One email a week at most. Unsubscribe anytime.
Your dreams can grow without your life shrinking.
Pick one F. Start this week. Build the rest one season at a time.