A field guide by Brandon O'Connell
The exact plan I use at 42 while running two companies and raising five boys. Done naturally. No peptides. No shortcuts.
From $27. Three ways to start, from do it yourself to fully coached.

Results shown are my own. Your results will vary based on your effort and consistency.
Brandon, age 42. No shortcuts, no extreme diets. Just this system, run consistently. Results are not typical or guaranteed.
Results shown are my own. Your results will vary based on your effort and consistency.
When you eat less, your body has to make up the difference somewhere. It will happily burn fat, but it will also break down muscle if you give it a reason to. That is why most people who diet end up softer, weaker and back where they started. They lost the wrong tissue.
If you are busy, it gets worse. You skip the gym when work runs late. You grab whatever is fast. You try a crash diet, feel terrible in a week and quit. I lived that for years.
The Lean Cut is built around one idea: give your body every reason to keep muscle, and only one place to pull energy from, which is stored fat.
Heavy load tells your body muscle is still needed. Every lifting day opens with big compound lifts, and you track three benchmark lifts so you know strength is holding.
About 1.2 grams per pound of goal bodyweight. Protein is the raw material for muscle and the most filling thing you can eat. On a cut, it is not optional.
About 300 calories under maintenance on average. Big deficits feel faster, but they cost muscle, wreck training and burn people out.
Fat is where hidden calories live. A higher fat ceiling for the first 30 days, then a tighter one for the last 30 to keep progress moving.
Same 60 day plan, three ways to run it. Every tier also unlocks a guided course that walks you through what you bought.
Do it yourself
One time. Instant download.
For the tech savvy
One time. Instant download.
Plug and play
or $797/yr and save about 30 percent. Cancel anytime.
You like to do it yourself. Give you the plan and you will run it on your own.
You already use ChatGPT, Claude or Gemini. You want the prompts and the tracker so your AI does the math.
You want plug and play. The program is loaded in an app, your coach texts you every day, and you just show up.
Everyone starts from a different place, so compare yourself to your own day 1 numbers, not anyone else's. These are the targets the program is built around:
These are program targets, not promises. Individual results vary and are not guaranteed.
For founders, business owners and working parents who want to get lean without giving up strength, family time or their sanity. You do not need a perfect week. You need a plan you can run on a busy one.
Not for you if you want a crash diet, a pill or a shortcut.
A gym is easiest, but every exercise has a swap for a home gym or a hotel.
Yes. You do not copy my weights. Pick a weight that lets you hit the target reps with one or two left in the tank, and build from there. If you are new to lifting, get your doctor's OK first and start lighter.
About 45 working minutes per lifting session, six days a week, plus about five minutes a day of tracking once you are set up.
No. Food, training and sleep do the work. The guide shows what I take and why, and says plainly that creatine and protein have the strongest evidence. Check with your doctor before adding anything.
No peptides, no hormones, no shortcuts. Lifting, protein, a moderate deficit and consistency.
No. You get my staple meals and a simple way to build your own plates. You hit a protein number and stay under a fat ceiling. Carbs fill the rest.
In The System, you paste one setup prompt into Claude, ChatGPT or another assistant, then tell it what you ate and lifted in plain words. In The AI Coach, it is done for you: your AI coach texts you every day, keeps your running totals and checks your week. Either way, AI estimates are approximate.
Everfit is the training app where The AI Coach program lives: every workout for all 60 days, progress tracking and progress photos. You get your invite by email after you join. Your coaching happens by text, not inside the app.
No. It is an AI coach built on my system. It is not personal coaching with me and it is not medical advice.
The Guide and The System are instant: you get a download page and an email with your files the moment you check out. With The AI Coach, your course login and Everfit invite arrive by email within 24 hours, and your coach texts you to start.
The best price is the $20 upgrade on the checkout page. After that, contact us and we will help.
Yes, anytime. You keep access through the end of the month or year you already paid for. Payments already made are final.
Because the Guide and the System are digital products delivered instantly, all sales are final. The AI Coach is a subscription you can cancel anytime; payments already made are final.
No. I am not a doctor, dietitian or certified trainer. Talk to your doctor before starting.
Or you could be exactly where you are. Run it yourself with the Guide, let your own AI do the math with the System, or let the AI Coach run it with you.
Brandon is not a doctor, dietitian or certified trainer. This program shares what has worked for him. It is not medical advice. Talk to your doctor before starting any new training, nutrition or supplement plan, and stop any exercise that causes pain. Results shown are Brandon's own. They are not typical and not guaranteed; your results depend on your starting point, your effort and your body. AI estimates of food and macros are approximate. Check labels when you have them.